Matt Lunsford is the founder and co-owner of Polyvinyl Record Co.[1]
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While attending high school in Danville, Illinois, Matt and his then-girlfriend (now wife) Darcie published a fanzine called Polyvinyl Press.[2] In 1995, this fanzine turned into a full-fledged record label—Polyvinyl Record Co. As recounted in the book Post: A Look at the Influence of Post-Hardcore 1985-2007, Matt's relationship with Polyvinyl's first break-out band, Braid, formed during time spent skateboarding with a couple of the group's members.[3]
Matt has been credited as a producer on two Braid releases -- Movie Music Vol. 1 and Movie Music Vol. 2 -- as well as an art director on the 2008 of Montreal album Skeletal Lamping,[4] which was part of the groundbreaking Skeletal Lamping Collection.[5]
In 2009, Matt was interviewed for a New York Times article about Kickstarter (an online platform for funding ideas), because Polyvinyl was considered one of the site's "earliest success stories."[6]